Think Up Project: Think Make Test Play

Think Make Test Play logo

In January 2011 the Institution of Structural Engineers commissioned Think Up to design its stand for the Big Bang 2011 Science Fair at London’s Excel centre. Their brief was to create a stand that would communicate the fun and creative side of structural engineering to 11 to 16-year-olds. Working with our sister communications design company thomas.matthews our response was Think Make Test Play.

Visitors are attracted to the Think Make Test Play stand by a constantly evolving 2.5 metre high sculpture constructed interlocking cardboard octagons. Visitors are challenged against the clock to build the tallest tower they can, using these same octagons thinking, making, testing and playing as they go.

With imaginations captured, visitors can learn about the creative process of designing several iconic structures, and can play with computer models of these structures hosted on the Expedition Workshed website.

A child plays with cardboard octagons that she is turning into a structure
Building structures on the floor of the Think Make Test Play stand
Building structures on the floor of the Think Make Test Play stand
A boy adds another layer to the structure he is building at the Think Make Test Play exhibition stand
Two girls reach high above their heads to add another layer to their tower at the Think Make Test Play stand
Two girls reach high above their heads to add another layer to their tower at the Think Make Test Play stand
Two boys stand at a laptop on the Think Make Test Play exhibition stand
Two students test their models using the Catastrophe platform on the Expedition Workshed website