Creativity is a term burdened by preconceptions and differing interpretations. It means something different to each individual. It is also essential to all kinds of business particularly in the current challenging environment. Creative solutions need to be found. But the creative process is one that is elusive and difficult to explain. We recognize creative types but not the attributes that makes them so.
Through the course of this workshop that we designed for Macmillan, we explore definitions, tools and techniques to enable the birth, nurturing and growth of sound ideas…. and how to get better at generating ideas that are recognised and then used as creative solutions. Attendees used the ideas from this workshop to help them generate and develop solutions to improve digital media support services.